The 4Ps (Price, Product, Promotion, Place) of marketing mix

The 4Ps, which have seen a number of extensions, are the cornerstones of the marketing mix that marketing professions have available to them when trying to influence consumer decision-making. To base your marketing Assignment in this area, there are some topic suggestions below.

·         How do price adjustment strategies vary in an onlineand offline environment? The case of music sales.

·         Can an overt international pricing strategy negatively affect brand image? The case of iTunes.

·         How effective are public relation campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.

·         How and why do firms vary the frequency of advertisements in an online and offline environment? The case of Waterstone’s.

·         An examination of the suitability of information and persuasive advertising based on the nature of the product being sold.

·         How do the characteristics of companies that usecomparison advertising vary from those that do not use comparison advertising? The case of the alcoholic drinks industry in the US.

·         What is the effect of the lack of controls online when advertising across international borders?

·         Can point-of-purchase promotions be as effective in an online environment as they are offline?

·         How important is location to customer choice in the airline industry in the UK?

·         How has the Internet helped unsought goods building brand awareness? The case of comparison websites.