Consumer Psychology and Marketing Assignment Topics

Marketing is fundamentally underpinned by consumer behaviour, which can be largely explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. to base your marketing Assignment within the area of marketing and consumer psychology, here are some suggestions for topics:

What motivates consumers to pass on marketing messages?

What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.

When word-of-mouth communications turn negative: What can be learnt from previous mistakes?

How does gender effect information processing among consumers of luxury goods?

What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.

How does gender effect selective distortion among luxury goods buyers?

What role does learning play among functional online advertisements?

Does the importance of beliefs and attitudes vary across low and high involvement products?

An investigation of habitual buying behaviour and geographical location: The impact of socio-economic status.

What effect does geographical location have on the relationship between variety-seeking buying behaviour and habitual buying behaviour? An examination of when workers eat out for lunch.