A Assignment
should have something to add to the existing literature in a given field, but
should not try to re-invent the wheel. Assignments should be focused on narrow
topic rather than broad, aiming to add to the literature in a manageable way
bearing in mind time and cost constraints. The marketing Assignment topics
should reflect this, being more narrow than broad, highlighting the main focus
of the Assignment. This helps when it comes to setting clear, concise and
manageable research aims, questions and objectives. Added to this, the choice
of marketing Assignment topics should reflect the research setting where the
study took place. To help in the preparation of your marketing Assignment, this
article suggests areas and marketing Assignment topics that you could base your
research on. These subject areas include relationship marketing, branding,
direct marketing, international marketing, consumer psychology, online
marketing, mobile marketing, marketing mix, social networks and marketing
ethics.
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