Mobile
marketing has become the latest marketing communication medium to enable large
brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and othersto reach customers and target customers in traditional and non-traditional
ways. With the lowering of mobile tariffs, including Internet browsing using
mobile phones, this medium has becoming increasingly important to marketers.
Some topics are suggested here for you to base your marketing Assignment on the
area of mobile marketing.
How does
permission-based marketing affect mobile marketers when implementing international marketing campaigns?
How can
brand image be conveyed in a mobile marketing environment?
Can an info
brand be built through mobile marketing techniques?
What do
customers want from mobile marketing messages? The case of low-cost airlines.
How does
location influence mobile marketing communications?
What role
does time play in mobile marketing communications?
What are the
advantages and disadvantages of push and pull mobile marketing?
How can
mobile marketing be used as a viral marketing tool?
How can
mobile payment services increase revenue for mobile marketers? The case of
Vodafone.
How can
customer relationship management (CRM) be applied in a mobile marketing
environment to improve customer loyalty?
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