Direct Marketing Assignment Topics

The world of direct marketing is a complex one that involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and the Internet to disseminate their messages and acquire new customers. Here follows some suggested topics of direct marketing, which you could use for your marketing Assignment.

How does Tesco use its loyalty schemes to sell direct to the customer?

How does the importance of factors that influence direct selling vary according to product type?

Do customers respond differently to short and long-term offers? The case of magazine sales.

In what ways do toll-free (freephone) numbers influence consumers’ response to direct sales promotions?

How does the nationality (accent) of telemarketers influence customer response?

Do consumers know how to protect themselves from unscrupulous direct marketing tactics?

How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.

Can direct marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers?

Can direct marketing be as effective as a group-orientated tool as it is an individual orientated one?

How do prospecting methods differ in an online and offline environment? The case of the book industry.