For some
products and services, cultural considerations can play an important role in
how marketers interact with consumers. With the increasing globalisation of
business, firms have to pay greater attention to how national culture impacts
upon consumer behaviour and customers’ reactions towards different types of
marketing communication. Marketing across cultures is becoming more prominent
in business, as more and more businesses are expanding throughout the world.
This creates an ideal area to base your marketing Assignment on.
How does
language impact upon brand identity? The case of Coca-Cola in the People’s
Republic of China.
How does
social class influence relationship-building activities? The case of
supermarket promotions in India.
What effect
does family orientation have on marketing communications? The case of tourism
operators in the Philippines.
How do
marketers take into account regional differences in “national” culture? The
case of banks in the Basque country and Catalonia, Spain.
Can
automotive vendors afford to treat consumers as a homogenous mass? The case of
the North-South divide in Sweden.
How does
individualism-collectivism influence the sales of mobile phones? The case of
the People’s Republic of China.
How do
supermarket chains overcome language differences in Switzerland?
How do banks
vary their product offerings based on social class? The case of India.
How can
national culture explain the prominence of Scottish whiskey sales in the global
whiskey market?
How can
countries use national culture to help them promote major exports? The case of
the Champagne region, France.
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