Social
networks (Facebook, Orkut, MySpace, Bebo, LinkedIn) are not only changing theway that many people use the Internet, but they are also presenting marketing
practitioners with new challenges when trying to reach and acquire customersonline. At the same time, these social networks have their own challenges intrying to acquire and retain customers when many of the traditional principles
of consumer behaviour no longer apply. As social networks become more popular,
a marketing Assignment in this area would be up to date and in line with
current trends.
To what
extent is the “new” Facebook the product of its users? An examination of positive, neutral and negative user comments.
Why have
functional applications on Facebook achieved so little success compared with
their fun counterparts?
How do
Facebook applications turn users into cash? The relationship between total installs,
daily active users, and application valuation.
A comparison
of the effectiveness of banner advertising on different social networks? The
cases of Facebook, Orkut, MySpace and Bebo.
What impact
does newsfeed restriction have on consumers’ attitudes towards using Facebook?
Are social
networks more persuasive than traditional word-of-mouth? An investigation of
product recommendations?
How does the
“behaviour chain” vary between Facebook and Facebook applications?
How has
Facebook used marketing communications to outstrip user growth when compared
with MySpace?
Do
traditional customer loyalty typologies apply to consumer behaviour in social
networks?
In what ways
have social networks used “peace technologies” to acquire new customers? The
case of “causes” on Facebook.
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