Branding Assignment Topics

Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing Assignments on branding could be more specific to the following topics.

An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers.

Do consumers really understand a company’s brand values? The case of Starbucks.

How does the relative importance of tangible and intangible brand values vary across product types?

Do leading brands need to have the best products?

How is brand image affected by product availability?

Can brand image be transferred between industries? The case of Virgin Cola in the UK.

How does unethical behaviour affect brand image? The cases of Shell, Nike and Starbucks.

How do firms use corporate social responsibility to build brand equity? The case of Starbucks.

How can innovations sustain brands?

Can brand equity be transferred to a supermarket’s own branded products?