The power of
the media and changing consumer attitudes are having a significant impact on
how firms are expected to behave, as well as how they should integrate ethics
into their marketing campaigns. On this basis, marketing ethics is interestedin a range of issues from the business case for ethical practices, to CSR
programmes and cause-related marketing, and ethical issues that must be taken
into account during the marketing communications process. a marketing Assignment
on marketing ethics could include any of the following topics:
Is easyJet’s
low fare, online pricing strategy misleading or a justifiable way of managingcustomer demand?
Is firms’
use of Fair Trade branding misleading consumers?
What affect
do published codes of conduct have on buying behaviour? The cases of The Body
Shop, Levi Strauss, and Marks and Spencer.
Are “happy
hours” ethical? An application of the marketing communicator’s rules of
behaviour.
How does
ethical purchase intention and ethical awareness affect purchasing behaviour?
An examination of the sale of battery and free range chickens.
What impact
do cause-related marketing campaigns have on consumer buying behaviour? The
case of Tesco’s “Computers for Schools” vouchers.
Why do some
controversial marketing communications work whilst other fail?
How have
spam laws improved marketing ethics online?
What factors
distinguish a consumer’s choice of most and least social responsible firms?
How do firms
use public relations to recover from consumer boycotts? The case of Shell and
Nestle.
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